Company Background
Tiangang is now a well-known brand in the field of sports equipment. However, when the company was established in 2003, it was just a small factory. Thanks to its commitment to quality control, Tiangang gradually developed from a small manufacturing plant into a large-scale manufacturer of outdoor sports equipment over the next 20 years. The company received custom orders from partner companies in countries like China, the U.S., Germany, Japan, and others, with the number of orders increasing each year. The range of products manufactured expanded as well, starting with waterproof camping mats. Due to its strict control over product quality, the company soon became a core OEM manufacturer in this category.
As the demand from partner companies evolved, Tiangang expanded its product range to include tents, inflatable mattresses, outdoor folding tables and chairs, inflatable sofas, solar camping lights, and other complete camping gear. Around 2018, the company began producing hunting slingshots and related products, such as slingshots, rubber bands, and bows, for over 10 downstream enterprises. It also produced sporting goods such as cycling raincoats, portable wood burn Stove and tableware, helmets, and more. Over the next few years, Tiangang focused on the design, production, and manufacturing of electric bicycles, adult go-karts, and outdoor sunshades, with products sold to over 20 countries worldwide.
In 2020, however, the global pandemic caused a significant decline in the company’s performance. Downstream foreign trade companies reduced their outsourcing demand, and as a large-scale manufacturer, Tiangang faced considerable pressure to pay salaries to its employees. The company was forced to explore new avenues for survival.
Establishing the Brand
In early 2021, under immense market pressure, Tiangang established its own brand, “Tiangang,” and began developing products under its own label. However, building and operating a brand was very challenging for a traditional manufacturing company. The company lacked a core marketing department, had no experience in international trade, and was unfamiliar with cross-border e-commerce. The company had to learn how to develop its own e-commerce platform gradually.
Market Expansion
At the end of 2024, the company acquired a cross-border e-commerce company, whose entire team joined Tiangang as the company’s e-commerce department, offering tremendous assistance to the company’s development. In March 2025, the company launched its independent cross-border e-commerce website, https://tg77pao.com, and began listing its products for sale online. The company has gradually received purchase orders from international customers, and some buyers have even reached out for bulk procurement.
As a method of cross-border e-commerce, operating an independent site is a slow process and cannot yet fully absorb the company’s massive production capacity. As a result, in May 2025, Tiangang formed a dedicated Amazon operations team (TGpao) to focus on selling products to multiple countries through the Amazon platform.
As a former OEM manufacturer, Tiangang continues to sell products at the same price as its partner companies, whether on its independent website or on Amazon. Offering significantly lower prices could cause major issues for downstream partners. Therefore, customers who wish to purchase products from the independent site are encouraged to communicate with Tiangang before making a purchase. The company offers discounts on many products, providing genuine savings for buyers worldwide. Enterprises requiring customized products can also contact Tiangang via WhatsApp or email for production of various outdoor sports equipment, ensuring both quality and competitive prices.
For overseas customers who are hesitant to work with Tiangang for the first time, they can make purchases via Amazon. However, on Amazon, Tiangang cannot offer discounts, and the Amazon store is still new with limited traffic.
Growth and Expansio
The year 2025 marks the beginning of the company’s growth and expansion. With the independent website and Amazon store in place, Tiangang has established over 20 overseas warehouses in more than 10 countries, including the U.S., Canada, and Australia. This move allows the company to offer more efficient and convenient logistics to buyers in these countries and provides a solid foundation for further business growth.
Looking ahead, if the company continues to develop smoothly, Tiangang plans to explore more avenues for reaching outdoor sports enthusiasts through platforms like TikTok and Google.
Message for the Future
Tiangang calls out to all outdoor and sports enthusiasts around the world: “Love life, love Tiangang, and support Tiangang.